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Step 2 - Establish The Employer’s Story

Step 2 - Establish The Employer’s Story

Preparing for a job interview involves more than just focusing on yourself; it's crucial to understand your potential employer's needs and values. By approaching the employer's perspective and needs through the principles of a story, you can gather valuable insights that will help you ace the interview. Here's how to do it:

1. Research and Understand the Employer:

Before the interview, gather as much information as possible about the company. Explore their website, read the job description thoroughly, and search for any relevant news articles. Pay attention to the company's values, culture, and their current requirements for the role you're applying for.

2. Identify the Hero and Their Problem:

In this story, the hero is the employer, and they have a problem. Depending on the role, their problem might be that they are understaffed and need an expert who can hit the ground running, or they require an intern eager to learn and grow with them. Identify their specific needs to understand their problem (the usually the reason for the job posting) to tailor your approach accordingly.

3. Position Yourself as the Guide:

You are the guide to the hero in this story – the person who can help the employer solve their problem. As you prepare for the interview, think about what unique skills, experiences, and qualities you possess that align with the employer’s requirements and solves their problems. Be ready to demonstrate how you can be their advisor and contribute effectively to their success.

4. Present a Plan of Action:

Show the employer that you have a plan to guide and support their goals. For example, if you're applying as an experienced expert, explain how you will use your skillset to rapidly solve their problems / achieve their goals. If it's an internship, outline how your eagerness to learn will support the employer’s growth and success in the short and long-term. 

Further, if you have specific ideas for the employer’s success, (e.g. to consider launching a new product in an emerging space etc.), be sure to present these ideas to show initiative, creative/strategic thinking and knowledge of the market in which the employer operates. 

5. Highlight How You'll Help Them Avoid Failure:

Using specific examples tailored to the specific job, assure the employer that your commitment to continuous learning and dedication will make you a reliable and supportive addition to the team. Emphasize how your skills and abilities will contribute to the firm's stability or growth and ensure they can rely on you.

6. A Vision of Success:

Paint a picture of success by illustrating how your unique strengths and contributions will solve the employer's problem. Explain that by hiring you, they will have the support they need, and it will free them up to focus on other critical matters.

7. End with a Call to Action:

Express your enthusiasm and eagerness to be part of the organization. Use phrases like, "I would appreciate the opportunity to contribute to your team" or "If given a chance, I will not let you down." Demonstrate your genuine interest in being part of their journey.


By understanding the employer's needs through this storytelling approach, you'll be equipped with powerful gems to enrich your answers and resonate with the interviewer. Remember, the key is to show that you are not just interested in the job, but you genuinely comprehend their requirements and are prepared to be the solution they are seeking. Good luck!

Schedule a 1:1 session with us for free - we'll help you establish your target employer's story.

And don't forget to register to use our feedback tool to get the feedback you need to get the job you desire.

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